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Cookie Notice


Cookies are created when you visit a website or use an app. They are basically small text files that are stored on your device to customize your experience. That file may store some information about your preferences based on anything you set last time you visited our website. We also use cookies for other reasons, like advertising and marketing, experimenting with different layouts on the website, measuring your visits to the site and understanding your preferences. This means we can show you personalized advertising, offers and content that are just for you. Want to know more? Find more detailed information on how we use cookies below.

When you create or log in to an online account, you agree to a cookie banner which provides a link to this notice. Otherwise, by continuing to use our websites, content, products, or services, you agree to the use of cookies as described in this notice.

If you would like to learn how to manage these cookies and choose whether or not to receive information of different types, please see the section "Controlling My Cookies" below.

What are cookies and how do they work?

Cookies are small bits of text that are downloaded via the internet to the devices you use to access our websites. Your browser on your device makes these cookies available every time you visit the website again, so it can recognize you and can then tailor what you see on your device.

What do you use cookies for?

Cookies are an important part of the internet. They make using devices and accessing online information much smoother and affect lots of the useful features of websites. There are many different uses for cookies, but they fall into four main groups.

Cookies that are needed to provide the content, product, or service you have asked for:

Some cookies are essential so you can move around websites and use their features. Without these cookies, content, products, or services you have asked for cannot be provided.

Here are some examples of essential cookies:

  • Positioning information on a smartphone screen, tablet device or other screen so that you can see the website and use its functionality.
  • Keeping you logged in during your visit. Without cookies, you might have to log in on every website you visit.
  • When you add something to the online shopping basket, cookies make sure it is still there when you get to the checkout.
  • Some are session cookies which make it possible to navigate through the website smoothly.

Improving your browsing experience

Cookies allow the website to remember choices you make, such as your language or region, and they provide improved features.

Here are a few examples of some of the ways that cookies are used to improve your experience on our applications and websites:

  • Remembering your preferences and settings, including marketing preferences, such as choosing whether you wish to receive marketing information.
  • Remembering if you have filled in a survey, so you are not asked to do it again.
  • Remembering if you have been to the application or website before.
  • Restricting the number of times you are shown a particular online advertisement. This is sometimes called 'frequency capping'.
  • Showing you information that is relevant to content, products, or services that you receive.
  • Giving you access to content provided by social-media sites like Facebook or Twitter.
  • Showing 'related article' links that are relevant to the information you are looking at.
  • Remembering an application or website you have entered, such as weather forecasts.


We like to keep track of what websites, information and links are popular and which ones don't get used so much, to help us keep our information relevant and up to date. It is also very useful to be able to identify trends of how people navigate (find their way through) our information and when and where 'error messages' may originate.

This group of cookies, often called 'analytics cookies', are used to gather this information. The information collected is grouped with the information from everyone else’s cookies. We can then see the overall patterns of usage rather than any one person’s activity. Analytics cookies are used to improve how an application, a website, and its pages work.

Our applications, web locations, websites, and communications you get from us contain small invisible images known as 'web beacons' or ' pixels'. These are used to manage the interaction between you and the online information or email and allow us to assess the effectiveness of the communication.

Affiliate cookies

We use 'affiliate' cookies. Some of our web-based information will contain promotional links to other companies’ sites. If you follow one of these links and then register with or buy something from that other site, a cookie is used to tell the other site that you came from one of our sites. That other site may then pay us a small amount for the successful referral. Note that when you visit those other companies’ sites, they will have their own privacy notices which set out what personal data they collect and how they will use it.

Showing you advertising and marketing that is relevant to your interests

Our advertising and marketing partners use cookies and similar technologies to:

  • Tailor to your interests the adverts and content you see on our own and third-party sites and apps.
  • Limit the number of times you see the same advert or content.
  • Measure the effectiveness of adverts and content you’re shown, including where and how often they’re shown and any action you took in relation to them.

The information our partners collect and share through these cookies does not directly identify you. It does not include your name or address or personal contact details like your email address or phone number. Instead, they collect and share your IP address, online identifiers such as device IDs, and information about your browsing habits which can be used to make inferences about your interests.

When you access, or any of our affiliate websites for the first time you will be asked to set your preferences for the use of these cookies on those sites. After that you can use the Privacy Options link (e.g., in the site footer) to manage those preferences. There you can also find out more information about our partners.

Cookies explained

If you want to know about data collected by third parties when you click on their adverts, you should check their privacy notices to find out what they collect, how they process it and what they use it for.

It is easy to choose not to receive behavioral advertising and manage your cookies if you want to.

Types and purposes of cookies

The following table sets out the different categories of cookies that our Services use and why we use them. The lists of third-party cookie providers are intended merely as illustrative and should not be viewed as a comprehensive list.

Types of Cookie Purpose Who Serves (e.g.)
Strictly Necessary These cookies (including local storage and similar technologies) are essential to enable your use of the site or services, such as assisting with your account login, so we can show you the appropriate experience and features, such as your account information. They may also provide authentication, site security, and help localize the language based on the geography of your visit.
  • NSMG
  • Smart Cremation
  • Accucare Cremation
  • Cloudflare
  • funeralOne
  • Google
Site features and Services These provide functionality that help us deliver products and Services. For example, cookies help you log in by pre-filling fields. We may also use cookies and similar technologies to help us provide you and others with social plug-ins and other customized content and experiences, such as making suggestions to you and others.
  • NSMG
  • Smart Cremation
  • Accucare Cremation
  • funeralOne
  • facebook
  • Google
  • Bing
Analytics, Performance and Research These are used to understand, improve, and research products and Services, including when you access our websites from a computer or mobile device. For example, we may use cookies to understand how you are using site features, and segmenting audiences for feature testing. We and our partners may use these technologies and the information we receive to improve and understand how you use websites, apps, products, services, and ads.
  • Google
  • Bing
  • Optimizely
  • ConvertFlow
Marketing/Advertising These cookies and pixels are used to deliver relevant ads, track email marketing or ad campaign performance and efficiency. For example, we and our ad partners may rely on information gleaned through these cookies to serve you ads that may be interesting to you on other websites. Similarly, our partners may use a cookie, attribution service or another similar technology to determine whether we’ve served an ad and how it performed or provide us with information about how you interact with them.
  • facebook
  • Google
  • Bing
  • DoubleClick
Mobile-Specific These service providers use various technologies to deliver relevant mobile ads, track mobile marketing or mobile ad campaign performance and efficiency.
  • Google
  • Bing

Controlling my cookies

How can I see and manage my cookies in my browser?

Virtually all modern browsers allow you to see what cookies you've got, and to clear them individually or clear all of them. To find out how to do this, go to, which contains comprehensive information on how to do this on a wide variety of desktop browsers.

When you access, or any of our affiliate websites for the first time you will be asked to set your preferences for the use of these cookies on those sites. After that you can use the Privacy Options link (e.g., in the site footer) to manage those preferences. There you can also find out more information about our partners.

How can I choose not to receive Online Behavioral Advertising and other tracking cookies?

In addition to the controls available on your computer, there are other ways of choosing not to receive Online Behavioral Advertising and other tracking cookies.

Please note that most of these choices work by setting a cookie that overrides the behavioral advertising cookie. If you clear all your cookies, you will also clear these opt-out cookies, thereby changing your preferences. In this instance you would need to choose again.

Organizations which provide more information on Online Behavioral Advertising:

California law also provides you with the following rights concerning your personal information:

  • The right to know what personal information we have collected, used and disclosed about you. NSMG does not sell your personal information. To submit a request, visit
  • The right to request that we delete any personal information we have collected about you.  To submit a request for deletion, visit

Your exercise of these rights will have no adverse effect on the price and quality of our products or services.

Contact Us

If you have any questions about this California Privacy Policy or to request this Policy in another form, please contact us at [email protected].